CAREGD™ — Welcome to the Check-In Era
This isn’t just merch. It’s a signal. Every CAREGD™ purchase helps fuel culturally grounded wellness programs that support Black youth and student-athletes as they navigate pressure, identity, and headspace in environments that often demand performance before care.
Each tee, hoodie, wristband, and accessory across the Checking In™, Me 1st Then Sports™, and You Matter More™ collections carries a message people are craving right now: A visible invitation to pause and check in A conversation starter that disrupts silence A reminder that mental and emotional wellness are not optional Our message doesn’t live on a screen or sit on a shelf — it moves through real life. Churches. Campuses. Locker rooms. Barbershops. Workplaces. Everyday spaces where people are carrying more than they say out loud.
CAREGD™ is not a clothing brand. We are a cultural wellness movement built on one belief: We check in loud so people don’t check out quietly. Every purchase helps expand the tools, activations, and experiences that make emotional care visible, accessible, and culturally relevant across sports, education, faith, and community spaces.
